Hello, we are Rasta and Sylvia Michel
My white German shepherd Rasta and I roamed Switzerland together for years to show the world the most beautiful places in our homeland. Now I have to go on my trips alone - Rasta crossed the Rainbow Bridge on September 8, 2025 🙁 . We miss him dearly.
But life goes on and Rasta remains forever in our hearts and immortalized in thousands of photos and videos.
With a lot of passion, joy and enthusiasm we work together with various tourism organizations, hotels and transport companies to make Switzerland even more attractive for domestic and foreign visitors.
We have a clearly recognizable presence on all major social media channels, building on longevity and authenticity while taking care of sustainability.
We value personal contact and it is not uncommon for partnerships to develop into genuine friendships.
My favorite places in Switzerland - on a map
More insider tips and lots of additional information:
https://www.patreon.com/rastawhiteshepherd
Sony World Photography Awards Winner 2018
Customers with whom we cooperate
Shot by Rasta
"Rasta and Silä are a super team and a real added value for our region. They awaken the desire to travel to the beautiful Bernese Oberland again and again!"
Brienz Tourism
"Sylvia and Rasta make every collaboration worthwhile and we are always very happy with it! Their professionalism, passion for the profession and nature is always clearly brought to the fore through content in the form of posts and stories, and we appreciate that very much. We look forward to more visits to Ascona-Locarno!"
Ascona Locarno Tourism
"We appreciate the professional and pleasant collaboration with Sylvia Michel and Rasta and thanks to them we were able to sustainably increase our social media reach."
Schilthorn Bahn
"Lucerne Tourism and its partner regions have been working successfully with Sylvia and Rasta for several years. We are always overwhelmed by the great shots the two of them capture together each time. Their reach helps us extremely to always be present on social media."
Ueli Schürmann, Social Media Manager, Luzern Tourismus AG
